The seemingly disparate worlds of gaming and trend are colliding, supplying its rabid admirers a thing more addicting than Sweet Crush or scouring the net for vintage Jean Paul Gaultier combined. Louis Vuitton introduced an interactive gaming app these days that is now available to down load. “Louis the Game” pays homage to Louis Vuitton’s founder, who was born currently on August 4th, 1821 in Anchay in the French Jura, on his 200th birthday.

“Louis the Game” is a nod to the celebration. Next the atelier’s mascot Vivienne—whose condition takes following the LV’s iconic monogram symbols—you lead the character by a digital environment to access a birthday spot. The aim is to acquire as numerous candles as you can though locating hidden keys that let you to get obtain to new stages. A worldwide leaderboard lets you compete with your buddies globally, and you can transform skins to match your favourite Louis Vuitton bag, with prints pulled from the seaside Escale capsule and the restricted-edition print from Louis Vuitton’s cruise 2021 Sport On Coeur assortment. Integrating the most up-to-date blockchain engineering, the video game also incorporates 30 NFTs (Non-Fungible Tokens), 10 of which had been designed by digital artist Beeple.

Courtesy of Louis Vuitton

As you wander, climb, float, and double soar by means of the LV environment with Vivienne, you’re also acquiring a lesson in Style 101. Each of the 200 candles unlocks a postcard that details an anecdote or trivia position about Louis Vuitton, ranging from its brand name history to special collaborations to runway highlights.

Louis Vuitton’s relationship to the futuristic globe of gaming is not new. Creative director Nicholas Ghesquiere is a recognized enthusiast of the digital aesthetic, with a penchant for place-influenced collections and a 2016 marketing campaign starring Lightning, a heroine from the Final Fantasy franchise. Generating an actual video match is a all-natural extension for Louis
Vuitton, bridging its steep heritage with present day-working day pursuits.

Prepared, player one: You can down load the application for iOS and Android now.

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