As the founder of her natural beauty model, Nyakio Grieco—who founded Nyakio™️ Beauty—knows a thing or two about underrepresentation. Black elegance founders seldom get shelf place in popular shops or are in some cases relegated to spaces often disregarded or disregarded by consumers. So Grieco and Patrick Herning (founder and CEO of e-commerce system 11 Honoré) came up with a option: Thirteen Lune, an on-line destination produced to stimulate the discovery of makes owned by Black and Brown splendor founders.
Upon arrival on the website, the brand’s mission stares you in the facial area: “Over and above Skin, Beyond Splendor, Outside of Barriers— Magnificence solutions transcend race, gender id, and age by way of the world’s initially entirely inclusive elegance platform.” Solutions are divided into a few categories—skin, system, and hair and drop underneath a few pillars:
- Products and solutions produced by Black and Brown founders that cater to all skin tones
- Products that take care of Black and Brown skin but are not precisely Black-owned
- “Ally manufacturers” that have designed a aware energy to be inclusive in their choices and beyond
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“I like becoming a beauty founder and am committed to supporting other Black and Brown beauty founders notice achievements,” Grieco claims in a assertion. “Over the last 18 yrs, I have faced troubles as properly as obtained useful experiences that let me to give these founders the support they are entitled to and on a larger stage. There is so substantially expertise that is not staying identified at the level that it wants to be. This is an prospect to elevate these founders and to handle the a great deal even larger difficulty of assuaging systemic racism by developing generational wealth in our communities. Adjust won’t transpire except if we operate in tandem to attain this aim.”
To commence, 13 Lune launches with 13 models: Afro Select, Beija Flor Naturals, Buttah Pores and skin, Bomba Curls, Charlotte Mensah, Dehiya Beauty, Gilded Physique, HyperSkin, Lauren Napier Beauty, Liha Splendor, Marie Hunter Splendor, Skot Beaute, and The Proven. When you’re not shopping, you can peruse the site’s website section titled Store Discuss, wherever there are accompanying tales and interviews on the founders and manufacturers housed on the web-site.
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