A favorite of Turnbull, Love Beauty and Planet is known for its natural and simple approach to beauty. The smell is as intoxicating as its star ingredients—coconuts and flowers—but this lightweight formula helps to strengthen the hair without weighing it down. Turnbull is a fan of the brand for its budget-friendly price tag “cleaner, more natural” ingredients.

“One of the only drugstore brands I know of that is vegan, color-safe, sulfate, and paraben-free is Kristin Ess. This brand is carried at Target and is very accessible to any consumer,” hairstylist Kasey Bertucci of Salon 120 West says. 

A staple in every naturalista’s stash, Shea Moisture’s Curl & Shine line loves on your curls with a creamy formula made of coconut and hibiscus that cleanses away dirt without leaving a squeaky clean feeling. 

Formulated with lavender oil and chamomile extract, OGX’s Lavender shampoo and conditioner help to remove brassiness and revive dull strands. 

Shea butter, peppermint, and apple cider vinegar are the holy trinity that combats damage brought on from overly-processed hair. Built around the main ingredient Jamaican black castor oil, this concoction restore balance and nourish dry hair. 

Buy for the gorgeous forest green packaging, keep for the tingling, spa-like sensation it gives your scalp with each lather. 

Fine hair needs the most TLC, and Carol’s Daughter packaged everything you need in a bottle. Monoi oil, hibiscus extract, and coconut strengthens the hair to prevent further breakage or damage. 

If you want an intense burst of moisture, look no further than Joico’s Moisture Recovery. Silk press season is almost upon us, and giving your hair enough hydration will allow your post-silk press hair to live a bouncy, healthy life. 

Speaking of moisture, Aussie Miracle Moist is the OG. YouTube beauty gurus help popularize the drugstore icon but its nourishing ingredients—avocado and Australian jojoba seed oil—and amazing slip have proved its staying power.

Herbal Essence’s Herbal Hydration line is what love in a bottle feels like. It’s as if you sent your hair to a spa on a tropical oasis, from the creamy coconut scent to soft, supple feel your hair has when wash day is complete.

TPH by Taraji P. Henson’s Clarifying Shampoo is basically a refresh button for your dirty hair. Remove all the gunk and impurities without stripping your hair of its natural oils and nutrients. 

You’ve seen every Pantene commercial there is, so you know the iconic brand has been supplying its fanbase with superb quality shampoos and conditioners for years. The brand’s Radiant Color line is catered to those with color-processed hair to help you care for your new dye job between salon visits.