Great news! Long gone are the days when a quality shampoo or conditioner would cost you a pretty penny. Of course, there are differences between high-end products and affordable drugstore ones, but according to celebrity hairstylist Tarryn Feldman, these days, the differences are very slim.
“So many smaller brands are getting rid of all the harsh chemicals that categorize them as drugstore brands. In other words, drugstore brands have stepped up their game to produce more [higher-end quality products],” Feldman tells ELLE.com. Customers should be paying attention to the ingredients, not the brand name. “What it comes down to is reading the ingredients on the labels to ensure the products you’re putting on your hair and scalp are derived from natural ingredients. The selection and quality of ingredients play a huge role in the outcome of your hair’s results, and your focus should be about maintaining healthy, strong hair, which starts with high-grade ingredients,” Jill Turnbull, founder of Jill Turnbull Beauty, adds.
Before you spend a fortune at your favorite beauty store, here are 24 shampoo and conditioner options you can find in the sprawling aisles of your drugstore.
Clean Beauty Lovers
Volume and Bounty Coconut Water & Mimosa Flower Shampoo
A favorite of Turnbull, Love Beauty and Planet is known for its natural and simple approach to beauty. The smell is as intoxicating as its star ingredients—coconuts and flowers—but this lightweight formula helps to strengthen the hair without weighing it down. Turnbull is a fan of the brand for its budget-friendly price tag “cleaner, more natural” ingredients.
Clean Beauty Lovers
Volume and Bounty Coconut Water & Mimosa Flower Conditioner
The One Signature Shampoo
“One of the only drugstore brands I know of that is vegan, color-safe, sulfate, and paraben-free is Kristin Ess. This brand is carried at Target and is very accessible to any consumer,” hairstylist Kasey Bertucci of Salon 120 West says.
The One Signature Conditioner
For Curly Hair
Curl and Shine Coconut Shampoo for Curly Hair Coconut and Hibiscus Paraben Free Shampoo 13 Oz
A staple in every naturalista’s stash, Shea Moisture’s Curl & Shine line loves on your curls with a creamy formula made of coconut and hibiscus that cleanses away dirt without leaving a squeaky clean feeling.
For Curly Hair
Curl and Shine Conditioner for Thick, Curly Hair Coconut and Hibiscus to Restore and Smooth Dry Hair 13 oz
For Color-Treated Hair
Hydrate & Color Reviving + Lavender Luminescent Platinum Shampoo, 13 Ounce Bottle
Formulated with lavender oil and chamomile extract, OGX’s Lavender shampoo and conditioner help to remove brassiness and revive dull strands.
Hydrate & Color Reviving + Lavender Luminescent Platinum Conditioner, 13 Ounce
Jamaican Black Castor Oil Strengthen & Restore Shampoo
Shea butter, peppermint, and apple cider vinegar are the holy trinity that combats damage brought on from overly-processed hair. Built around the main ingredient Jamaican black castor oil, this concoction restore balance and nourish dry hair.
Jamaican Black Castor Oil Strengthen & Restore Rinse-Out Conditioner
For Spa Lovers
Tea Tree Special Shampoo
Buy for the gorgeous forest green packaging, keep for the tingling, spa-like sensation it gives your scalp with each lather.
Tea Tree Special Conditioner
For Fine Hair
Monoi Repairing Sulfate-Free Shampoo
Fine hair needs the most TLC, and Carol’s Daughter packaged everything you need in a bottle. Monoi oil, hibiscus extract, and coconut strengthens the hair to prevent further breakage or damage.
Monoi Repairing Conditioner
Moisture Recovery Shampoo
If you want an intense burst of moisture, look no further than Joico’s Moisture Recovery. Silk press season is almost upon us, and giving your hair enough hydration will allow your post-silk press hair to live a bouncy, healthy life.
Moisture Recovery Conditioner
Miracle Moist Shampoo
Speaking of moisture, Aussie Miracle Moist is the OG. YouTube beauty gurus help popularize the drugstore icon but its nourishing ingredients—avocado and Australian jojoba seed oil—and amazing slip have proved its staying power.
Miracle Moist Conditioner
Hello Hydration Shampoo Deep Moisture
Herbal Essence’s Herbal Hydration line is what love in a bottle feels like. It’s as if you sent your hair to a spa on a tropical oasis, from the creamy coconut scent to soft, supple feel your hair has when wash day is complete.
Hello Hydration Conditioner, Deep Moisture
Honey Fresh Clarifying Shampoo with Moisture
TPH by Taraji P. Henson’s Clarifying Shampoo is basically a refresh button for your dirty hair. Remove all the gunk and impurities without stripping your hair of its natural oils and nutrients.
Make It Rain Hydrating Conditioner
For the Hair Experimenter
Pro-V Radiant Color Volume Shampoo
You’ve seen every Pantene commercial there is, so you know the iconic brand has been supplying its fanbase with superb quality shampoos and conditioners for years. The brand’s Radiant Color line is catered to those with color-processed hair to help you care for your new dye job between salon visits.
Pro-V Conditioner, Color Preserve Volume, 12 Ounce
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